Fixing bad contact lists is just as important as list acquisition. Contact list maintenance is necessary for businesses that use any form of leads list or database for their direct marketing campaigns.
Too often, phone calls are made, emails are sent and promotional fliers are mailed to prospects, but they never reach their mark due to faulty database and prospect information.
Routine list maintenance is an important practice for any proactive company. Rather than wasting time pursuing outdated or faulty lead information from an old database, your sales team will be acting on current and accurate lead information.